Vol 15 No 3 (2024): September
Communication Development Articles

Bridging the Generation Gap: Communication Strategies at Golkar Sidoarjo DPD
Menjembatani Kesenjangan Generasi: Strategi Komunikasi di Golkar Sidoarjo DPD


Anggraini Kusuma Wardani
Universitas Muhammadiyah Sidoarjo, Indonesia
Sufyanto Sufyanto
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published October 2, 2024
Keywords
  • organizational communication,
  • generational differences,
  • qualitative study,
  • DPD Golkar Sidoarjo,
  • inclusivity
How to Cite
Wardani, A. K., & Sufyanto, S. (2024). Bridging the Generation Gap: Communication Strategies at Golkar Sidoarjo DPD. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1096. https://doi.org/10.21070/ijccd.v15i3.1096

Abstract

Background: Effective communication in organizations is crucial for fostering collaboration, especially in diverse generational settings. Specific Background: This study investigates the communication dynamics at DPD Golkar Sidoarjo, using a qualitative approach to explore interactions among staff from different generations. Knowledge Gap: While previous research has addressed generational gaps in workplace performance, there is limited understanding of how communication strategies can effectively bridge these divides. Aims: The study aims to analyze vertical and horizontal communication, alongside openness and feedback, in addressing generational differences. Results: Findings reveal that adaptive communication strategies successfully manage these differences, enhancing inclusivity and productivity. Novelty: This research provides insights into tailored communication approaches that respect generational preferences. Implications: The study highlights the need for strategic communication frameworks in human resource management to facilitate effective interactions among diverse generational cohorts, improving organizational performance.

Highlights :

 

  • Adaptive Strategies: Effective communication tailored to generational preferences enhances collaboration.
  • Team Dynamics: Horizontal communication fosters teamwork and idea-sharing among staff.
  • Productivity Impact: Addressing generational gaps through communication improves overall organizational performance.

Keywords: organizational communication, generational differences, qualitative study, DPD Golkar Sidoarjo, inclusivity

 

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