Indonesian Journal of Cultural and Community Development
Vol 15 No 3 (2024): September
Community Education Development Articles

Golkar Sidoarjo DPD's Strategy for PIP Scholarship Distribution Campaign
Strategi DPD Golkar Sidoarjo dalam Kampanye Distribusi Beasiswa PIP


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  • Akbar Hamdaniaji,
  • Sufyanto Sufyanto*
Akbar Hamdaniaji
Universitas Muhammadiyah Sidoarjo, Indonesia
Sufyanto Sufyanto
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i3.1085
Published October 2, 2024
Keywords
  • political communication,
  • qualitative research,
  • Indonesia Smart Program,
  • community engagement,
  • DPD Golkar Sidoarjo
How to Cite
Hamdaniaji, A., & Sufyanto, S. (2024). Golkar Sidoarjo DPD’s Strategy for PIP Scholarship Distribution Campaign. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1085. https://doi.org/10.21070/ijccd.v15i3.1085

Copyright (c) 2024 Akbar Hamdaniaji, Sufyanto Sufyanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Background: Effective political communication strategies are crucial for enhancing public engagement. Specific Background: This study explores the qualitative communication strategies used by a local political party during the Indonesia Smart Program (PIP) scholarship distribution, contrasting it with quantitative approaches that focus on numerical data. Knowledge Gap: Existing literature lacks insights on how qualitative methods, particularly direct interviews, can inform community engagement and program visibility. Aims: The research aims to analyze DPD Golkar Sidoarjo's communication strategies using primary interviews and secondary campaign materials. Results: Findings show that the party successfully utilized various media to increase visibility and transparency of the PIP, leading to significant community involvement through initiatives like KIPK. Novelty: This study highlights how qualitative approaches can deepen understanding of political communication's impact on community perceptions. Implications: The increased public trust in DPD Golkar Sidoarjo indicates the effectiveness of strategic political communication in influencing electoral outcomes, revealing valuable insights into political engagement dynamics.

Highlights :

 

  • Emphasizes the significance of qualitative insights for understanding community perceptions.
  • Highlights the effective use of media in enhancing program visibility and transparency.
  • Demonstrates the link between strategic communication and increased public trust and electoral support.

Keywords: political communication, qualitative research, Indonesia Smart Program, community engagement, DPD Golkar Sidoarjo

 

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