Vol 15 No 3 (2024): September
Communication Development Articles

Public Communication Strategy in the Protest of Garbage Collector Workers
Strategi Komunikasi Publik dalam Aksi Protes Pekerja Pengumpul Sampah


Irwan Susanto
Universitas Muhammadiyah Sidoarjo, Indonesia
Sufyanto Sufyanto
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published October 2, 2024
Keywords
  • public perception,
  • crisis communication,
  • waste management,
  • local government,
  • Sidoarjo protests
How to Cite
Susanto , I., & Sufyanto, S. (2024). Public Communication Strategy in the Protest of Garbage Collector Workers. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1113. https://doi.org/10.21070/ijccd.v15i3.1113

Abstract

Background: Public perception is vital for government trust and communication. Specific Background: Protests by waste collectors in Sidoarjo impacted the government's image due to controversial waste management fees. Knowledge Gap: Few studies explore the role of government communication in shaping public perception during local policy protests. Aims: This study analyzes the Sidoarjo Communication Office's efforts to maintain a positive image post-protests. Results: The office's inadequate response, especially its failure to engage protestors, worsened negative media coverage. Novelty: The study underscores the importance of transparent crisis communication. Implications: Local governments must strengthen communication strategies to manage public sentiment and maintain credibility during crises.

Highlights :

 

  • Transparent communication prevents negative public sentiment.
  • Lack of engagement worsens media narratives.
  • Robust strategies are needed to maintain government credibility.

Keywords: public perception, crisis communication, waste management, local government, Sidoarjo protests

 

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