Indonesian Journal of Cultural and Community Development
Vol 15 No 1 (2024): March
Communication Development Articles

Ethical Criticism of Gen Z Language Style on Ganjar's Tegar Poster Declaring to be the Opposition on @pinterpolitik Instagram Account
Kritik Etis Gaya Bahasa Gen Z Pada Poster Tegar Ganjar Deklarasi Jadi Oposisi di Akun Instagram @pinterpolitik


  • Satria Muhammad Jumaddil *,
  • Sufyanto Sufyanto
Satria Muhammad Jumaddil
Universitas Muhammadiyah Sidoarjo, Indonesia *
Sufyanto Sufyanto
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i1.1185
Published March 5, 2024
Keywords
  • Sarcasm,
  • Gen Z,
  • Communication Ethics,
  • Social Media,
  • Political Discourse
How to Cite
Jumaddil , S. M., & Sufyanto, S. (2024). Ethical Criticism of Gen Z Language Style on Ganjar’s Tegar Poster Declaring to be the Opposition on @pinterpolitik Instagram Account . Indonesian Journal of Cultural and Community Development, 15(1). https://doi.org/10.21070/ijccd.v15i1.1185

Copyright (c) 2024 Satria Muhammad Jumaddil , Sufyanto Sufyanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

General Background: The evolution of technology has transformed communication from traditional face-to-face interactions to modern digital platforms, notably social media. Specific Background: Instagram has emerged as a popular medium for sharing photos and information, with accounts like @pintarpolitik actively disseminating political content and viral information. Knowledge Gap: Despite the widespread use of sarcastic language among Gen Z on social media, there is limited research addressing the ethical implications of such communication styles in political discourse. Aims: This study aims to evaluate Gen Z's communication ethics concerning the use of sarcasm in comments on political content shared by @pintarpolitik. Results: Employing descriptive qualitative methods and data collection techniques such as interviews, findings indicate that many Gen Z users frequently employ sarcastic language and dark humor in their comments, particularly in response to political posters like the "Tegar Gajar Deklarasi." This usage often contradicts established communication etiquette and politeness norms. Novelty: This research sheds light on the nuanced ways in which Gen Z engages with political discourse through sarcasm, emphasizing the tension between humor and ethical communication. Implications: The results highlight the need for a deeper understanding of communication ethics in digital political interactions, which may inform future discussions on civility and engagement in online platforms.

Highlights: 

  1. Sarcastic Language Usage: Many Gen Z users frequently employ sarcastic language and dark humor in comments, impacting political discourse.

  2. Ethical Implications: The use of sarcasm often contradicts established communication etiquette and politeness norms.

  3. Need for Understanding: The study underscores the necessity for a deeper exploration of communication ethics in digital political interactions.

Keywords: Sarcasm, Gen Z, Communication Ethics, Social Media, Political Discourse

 

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