Indonesian Journal of Cultural and Community Development
Vol 13 (2022): September
Village Development Articles

The Influence of Product Quality, Price, and Sales Promotion on Cassava Tape Purchase Decisions
Pengaruh Kualitas Produk, Harga, dan Promosi Penjualan Terhadap Keputusan Pembelian Tape Singkong


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  • Nyadia Ofianti,
  • Misti Hariasih*
Nyadia Ofianti
Universitas Muhammadiyah Sidoarjo, Indonesia
Misti Hariasih
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v13i0.821
Published September 14, 2022
Keywords
  • Product Quality,
  • Price,
  • Sales Promotion,
  • Purchase Decisions
How to Cite
Ofianti, N., & Hariasih, M. (2022). The Influence of Product Quality, Price, and Sales Promotion on Cassava Tape Purchase Decisions. Indonesian Journal of Cultural and Community Development, 13, 10.21070/ijccd2022821. https://doi.org/10.21070/ijccd.v13i0.821

Copyright (c) 2022 Nyadia Ofianti, Misti Hariasih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to examine the effect of Product Quality, Price, and Sales Promotion on Cassava Tape Purchase Decisions in Wonosari Village. In this study using quantitative methods. The total sample taken in this study was 100 respondents from Cassava Tape customers in Wonosari Village. . Data collection techniques using questionnaires. Data analysis in this study includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test, auto correlation test, multiple linear regression analysis, T test, multiple correlation coefficient (R) and coefficient of determination (R2). With the SPSS 22 (Statistical Package for the Social Sciences) tool. The results of this study prove that product quality affects purchasing decisions, price affects purchasing decisions, sales promotions affect purchasing decisions and product quality, price and sales promotions simultaneously affect purchasing decisions of Cassava Tape in Wonosari Village.

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