Indonesian Journal of Cultural and Community Development
Vol 14 No 1 (2023): March
Village Development Articles

The Effect of Product Quality, WOM (Word Of Mouth), Price on Interest to Buy at Nyamleng Rice Stop in Village
Pengaruh Kualitas Produk, WOM (Word Of Mouth), Harga terhadap Minat Beli pada Warung Makan Nasi Pecel Nyamleng di Desa


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  • Annafik Asmaul Khusna,
  • Misti Hariasih*
Annafik Asmaul Khusna
Universitas Muhammadiyah Sidoarjo, Indonesia
Misti Hariasih
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i1.863
Published November 1, 2022
Keywords
  • Buying Interes,
  • Price,
  • WOM (Word Of Mouth),
  • Product Quality
How to Cite
Khusna, A. A., & Hariasih, M. (2022). The Effect of Product Quality, WOM (Word Of Mouth), Price on Interest to Buy at Nyamleng Rice Stop in Village. Indonesian Journal of Cultural and Community Development, 14(1), 10.21070/ijccd2023863. https://doi.org/10.21070/ijccd.v14i1.863

Copyright (c) 2022 Annafik Asmaul Khusna, Misti Hariasih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to determine the effect of Product Quality, WOM, and Price on Interest in Buying Warung Nasi Pecel Nyamleng. This research is descriptive research using quantitative methods. The population used in this study were visitors who had bought at Warung Nasi Pecel Nyamleng, totaling 96 respondents using the accidental sampling technique.

This study uses data collection techniques used as a questionnaire. The data analysis technique used in this research is Multiple Linear Regression analysis using SPSS version 25 for Windows.

The results of this study indicate that product quality has a significant effect on buying interest, the promotion has a significant effect on purchase interest, and the price has a significant impact on buying interest.

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