- Public Service Advertisement,
- Media,
- SMCR
Copyright (c) 2023 Riza Fatmawati, Didik Hariyanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Public Service Advertising is an advertisement that is non-profit and seeks to obtain social benefits in society. In public service advertisements, the aim is only to convey information so that people do positive things. Public Service Advertisement aired by Liputan 6 SCTV in Implementing 3 M to Break the Covid-19 Transmission Chain. This study has several indicators, namely Sender, Message, Channel and Receiver. This research was conducted on seven students of Communication Science, Muhhamadiyah University, Sidoarjo. This researcher uses a qualitative descriptive method. with data collection in the form of a Group Discussion Forum. In this study using the SMCR theory of David K. Berlo. The results that researchers can show that public service advertisements must be packaged in an attractive, simple, informative fact and actual. In a subject matter that occurs and is fundamental. Therefore, the addition of interesting animations and ideas can add a non-monotonous impression to public service advertisements. So in the process of receiving the message will respond to an information depending on each individual.
References
- Ummatin, S. K. (2021). Analisis Sikap Masyarakat Mengenai Corona Virus Disease 2019 Pandemic (Covid-19) Di Kota Serang (Doctoral Dissertation, Fisip Unpas).
- Youtobe : 3M Solutif Ala Bu Tejo di produksi Sekretariat Presiden RI
- Marya Yenita Sitohang, Angga Sisca Rahadian dan Puguh Prasetroputra. “ Inisiatif Masyarakat Indonesia Di Masa Awal Pandemi Covid-19 Sebuah Upaya Pembangunan Kesehatan”. Jurnal Kependudukan Indonesia, Juli 2020, h 33-38
- Supriadi, A. S. Pengaruh Iklan Tv Covid-19 Dan Strategi Protokol Kesehatan Di Gerai Transmart Terhadap Minat Dan Keputusan Konsumen Berbelanja (Bachelor's thesis, Fakultas Ekonomi dan Bisnis Uin Jakarta).
- Agusta, i. (2003). Teknik pengumpulan dan analisis data kualitatif. Pusat penelitian sosial ekonomi. Litbang pertanian, bogor, 27.
- Focus Group Discussion (FGD) : Sebuah pengantar praktis / Irwanto. (2006). Jakarta: Penerbit Yayasan Obor Indonesia
- Focus Group Discussion (FGD) : Sebuah pengantar praktis / Irwanto. (2006). Jakarta: Penerbit Yayasan Obor Indonesia Available://repository.dinus.ac.id/docs/ajar/PERTEMUAN_6_MODEL_KOMUNIKASI_SMCR_(DAVID_K.BERLO)_.pdf
- Kebudayaan, K. P. (2020). Buku Saku Pedoman Edukasi Perubahan Perilaku. Jakarta.
- Ilmu Komunikasi Teori dan Praktek. (2009). Bandung: Penerbit PT Remaja Rosdakarya.
- Andrean Dwi Prasetya dan Didik Hariyanto. “Strategi Komunikasi Publik Pemerintah Dalam Meminimalisir Dampak Dari Penularan Covid-19”. Indonesia Journal of Public Policy Review, Vol. 18, No. April 2022, h.1-8.
- Caropeboka, R. M. (2017). Konsep Dan Aplikasi Ilmu Komunikasi. Penerbit Andi.
- Available://repository.dinus.ac/PERTEMUAN_6_MODEL_KOMUNIKASI_SMCR_(DAVID_K.BERLO)_.pdf
- Didik Hariyanto, Ferry Adhi Dharma dan Hendra Sukmana. “ Public Communication Model Of The Sidoarjo Regency Government In Facing The New Normal Covid-19”. Jurnal Dakwah dan Komunikasi, Vol. 6, No. 2 July - Desember 2021, h. 1-28
- Rahmayani, R. (2016). Analisis Iklan Layanan Masyarakat LPP TVRI Sulawesi Selatan (Doctoral Dissertation, Universitas Islam Negeri Alauddin Makassar).
- Buku Ajar Pengantar Ilmu Komunikasi. ( 2021). Sidoarjo:Penerbit UMSIDA PRESS.