Indonesian Journal of Cultural and Community Development
Vol 11 (2022): March
Communication Development Articles

The Influence of @Pevpearce Instagram Account on Dress Style
Pengaruh Akun Instagram @Pevpearce Terhadap Gaya Berbusana


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  • Dinda Oktaviani,
  • Kukuh Sinduwiatmo*
Dinda Oktaviani
Universitas Muhammadiyah Sidoarjo, Indonesia
Kukuh Sinduwiatmo
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v11i0.747
Published March 31, 2022
Keywords
  • sosial media,
  • instagram,
  • gaya busana
How to Cite
Oktaviani, D., & Sinduwiatmo, K. (2022). The Influence of @Pevpearce Instagram Account on Dress Style. Indonesian Journal of Cultural and Community Development, 11, 10.21070/ijccd2022747. https://doi.org/10.21070/ijccd.v11i0.747

Copyright (c) 2022 Dinda Oktaviani, Kukuh Sinduwiatmo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to find out how the influence of Pevita Pearce on Instagram on Pevo's fashion style in Surabaya, the research uses quantitative methods. The location of this research was carried out by researchers on the Instagram account Pevo Surabaya with the duration of the study September 2020-November 2020. The research variables are social media and style. dress. The sample of this study was 100 respondents with a sampling technique that is simple random sampling. Data analysis used simple linear regression analysis. Based on the results of the analysis in the previous chapter, it can be concluded that the results of the data analysis test show that the influence of Instagram social media has a significant effect on the form of self-existence on changes in Pevo Surabaya fashion style. The influence of Instagram social media on Pevo Surabaya's fashion style is shown in the simple linear regression test table of 0.576 which can be categorized as high this is because Pevita herself is very active on Instagram and her fans gather on social media.

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