Vol 16 No 1 (2025): March
Cultural Studies and Community Development

Empowering Muhammadiyah Cadres for Da'wah-Based Digital Transformation in Multicultural Communities
Pemberdayaan Kader Muhammadiyah untuk Transformasi Digital Berbasis Dakwah di Komunitas Multikultural


Kukuh Sinduwiatmo
Universitas Muhammadiyah Sidoarjo, Indonesia *
Mahardika Darmawan Kusuma Wardana
Universitas Muhammadiyah Sidoarjo, Indonesia
Widyastuti Widyastuti
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published March 31, 2025
Keywords
  • Digital Transformation,
  • Cadre Empowerment,
  • Multicultural Da'wah
How to Cite
Sinduwiatmo, K., Wardana, M. D. K., & Widyastuti, W. (2025). Empowering Muhammadiyah Cadres for Da’wah-Based Digital Transformation in Multicultural Communities. Indonesian Journal of Cultural and Community Development, 16(1). https://doi.org/10.21070/ijccd.v16i1.1211

Abstract

This research aims to empower Muhammadiyah cadres in developing digital skills and da'wah communication abilities to support the digital transformation of agricultural products in the Bromo Tengger multicultural community. A qualitative approach with participatory methods was used in this research. Data collection techniques included in-depth interviews, participatory observation, and documentation of activities, with thematic analysis to identify key patterns. The empowerment of Muhammadiyah cadres succeeded in improving digital skills, ability in marketing agricultural products through digital platforms, as well as strengthening the value of da'wah in communication strategies. The cadres were able to build a wider marketing network and integrate Islamic values in multicultural interactions. This research offers an empowerment model based on communication education and digital da'wah that is contextual to multicultural communities, and integrates digital transformation with religious values. The practical implications of this research encourage the development of community-based empowerment programs that prioritize digital literacy and contextual da'wah approaches to support local product marketing in the digital era. Limitations lie in the short implementation time and limited sample representation. Further research is recommended to expand the implementation of this model in other multicultural communities.

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