Indonesian Journal of Cultural and Community Development
Vol 15 No 3 (2024): September
Communication Development Articles

Strengthening the Competitiveness of MSME Products Through Legal Certification, Socialization Strategies, and Assistance
Penguatan Daya Saing Produk UMKM Melalui Sertifikasi Legalitas Strategi Sosialisasi dan Pendampingan


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  • Daghastaniy Fairuzza Arfa*,
  • Yusnia I'anatur Rofiqoh,
  • Oely Maqwa Sharf,
  • Sofia Ashar,
  • Zuwaroh Kholifatur Rochmah,
  • Cherly Fitria Ningrum
Daghastaniy Fairuzza Arfa
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia *
Yusnia I'anatur Rofiqoh
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Oely Maqwa Sharf
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Sofia Ashar
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Zuwaroh Kholifatur Rochmah
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Cherly Fitria Ningrum
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i3.1212
Published September 26, 2024
Keywords
  • NIB,
  • PIRT,
  • UMKM,
  • Business Legality,
  • Socialization,
  • Assistance
    • ...More
    Less
How to Cite
Arfa, D. F., Rofiqoh, Y. I., Sharf, O. M., Ashar, S., Rochmah, Z. K., & Ningrum, C. F. (2024). Strengthening the Competitiveness of MSME Products Through Legal Certification, Socialization Strategies, and Assistance. Indonesian Journal of Cultural and Community Development, 15(3). https://doi.org/10.21070/ijccd.v15i3.1212

Copyright (c) 2024 Daghastaniy Fairuzza Arfa, Yusnia I'anatur Rofiqoh, Oely Maqwa Sharf, Sofia Ashar, Zuwaroh Kholifatur Rochmah, Cherly Fitria Ningrum

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Business legality is a fundamental aspect in strengthening the identity and competitiveness of MSME players, especially in facing market competition and increasingly selective consumer demands. This community service activity aims to provide understanding and direct guidance to SMEs in Baureno Sub-district, Bojonegoro Regency, regarding the importance of business and product legality, particularly in obtaining an NIB (Business Identification Number), PIRT (Home Industry Product Registration), and halal certification. The activity was conducted in the form of socialization and interactive discussions with a practical approach. The results of the activity showed an increase in participants' understanding of the importance of business legality and the process of obtaining it. Thus, such guidance is highly relevant for strengthening the administrative and strategic position of SMEs in the digital economy era.

 

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