Indonesian Journal of Cultural and Community Development
Vol 14 No 3 (2023): September
Innovative Technologies and Digital Solutions for Community Development

Accelerating Branding and Digital Transformation of MSMEs Through Digitalisation and Branding Assistance at CV. Nova Tritama
Akselerasi Branding dan Transformasi Digital UMKM Melalui Pendampingan Digitalisasi dan Branding pada CV. Nova Tritama


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  • Daghastaniy Fairuzza Arfa*,
  • M. Luqmanul Hakim,
  • Oely Maqwa Sharf,
  • Itsnaini Rahmawati,
  • Risa Nur Aini
Daghastaniy Fairuzza Arfa
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia *
M. Luqmanul Hakim
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Oely Maqwa Sharf
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Itsnaini Rahmawati
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia
Risa Nur Aini
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i3.1214
Published September 29, 2023
Keywords
  • Branding,
  • Digitalisation,
  • MSMEs,
  • Transformation
How to Cite
Arfa, D. F., Hakim, M. L., Sharf, O. M., Rahmawati, I., & Aini, R. N. (2023). Accelerating Branding and Digital Transformation of MSMEs Through Digitalisation and Branding Assistance at CV. Nova Tritama. Indonesian Journal of Cultural and Community Development, 14(3). https://doi.org/10.21070/ijccd.v14i3.1214

Copyright (c) 2023 Daghastaniy Fairuzza Arfa, M. Luqmanul Hakim, Oely Maqwa Sharf, Itsnaini Rahmawati, Risa Nur Aini

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Digital transformation has become a primary need for Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of a competitive modern industry. Unfortunately, not all MSME players have the understanding and skills to optimally utilise digitalisation and branding strategies. This study aims to describe the digitalisation and branding assistance process carried out at CV. Nofa Tritama as one of the local MSMEs in Bojonegoro Regency. The activities were conducted through interactive training, participatory discussions, and hands-on practice in designing visual identities and digital promotion strategies. The results of the activities showed an increase in the understanding and readiness of SMEs in implementing branding and digitalisation. This study is expected to contribute positively to the development of SMEs' capacity in the digital era.

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