Indonesian Journal of Cultural and Community Development

Vol. 14 No. 2 (2023): June
Communication Development Articles

Designing Integrated Promotional Communication: IMC-Based Digital Assistance Initiative for MSMEs: Merancang Komunikasi Promosi Terpadu: Inisiatif Pendampingan Digital UMKM Berbasis IMC

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  • Daghastaniy Fairuzza Arfa,
  • M. Luqmanul Hakim,
  • Yusnia I'anatur Rofiqoh,
  • Sofia Ahar,
  • Afif Fadzillah Irfa’i,
  • Firdausi Nurul Itsnain
Daghastaniy Fairuzza Arfa
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
M. Luqmanul Hakim
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Yusnia I'anatur Rofiqoh
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Sofia Ahar
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Afif Fadzillah Irfa’i
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Firdausi Nurul Itsnain
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro

Published 2023-06-30

Keywords

  • SMEs,
  • Digital Media,
  • Promotion,
  • IMC,
  • Covid-19

How to Cite

Designing Integrated Promotional Communication: IMC-Based Digital Assistance Initiative for MSMEs: Merancang Komunikasi Promosi Terpadu: Inisiatif Pendampingan Digital UMKM Berbasis IMC . (2023). Indonesian Journal of Cultural and Community Development, 14(2). https://doi.org/10.21070/ijccd.v14i2.1213

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of MSMEs in Indonesia, particularly in terms of direct product promotion and marketing. This training aims to equip MSME actors with the understanding and skills to strategically utilize digital media through an Integrated Marketing Communication (IMC) approach. The training was conducted online via Zoom Meetings using an interactive approach, including presentations, discussions, and question-and-answer sessions. The results of the activity demonstrated an increase in SME operators' understanding of integrated promotion strategies, the use of social media as a marketing communication tool, and the development of more creative and relevant promotional messages. This training is expected to serve as the first step in building the resilience of SMEs in the post-pandemic digital era.

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