Indonesian Journal of Cultural and Community Development
Vol 15 No 3 (2024): September
Communication Development Articles

Strengthening Business Collaborations in the Sidoarjo District MSME Community
Memperkuat Kolaborasi Bisnis di Komunitas UMKM Sidoarjo


  • Muhammad Rafi Nugrahaputra,
  • Nur Maghfirah Aesthetika*
Muhammad Rafi Nugrahaputra
Universitas Muhammadiyah Sidoarjo, Indonesia
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i3.1110
Published October 2, 2024
Keywords
  • communication,
  • MSMEs,
  • information sharing,
  • community dynamics,
  • partnerships
How to Cite
Nugrahaputra, M. R., & Aesthetika, N. M. (2024). Strengthening Business Collaborations in the Sidoarjo District MSME Community. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1110. https://doi.org/10.21070/ijccd.v15i3.1110

Copyright (c) 2024 Muhammad Rafi Nugrahaputra, Nur Maghfirah Aesthetika

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Background: Effective communication is vital for group dynamics within communities, particularly in business networks. Specific Background: This study focuses on the communication practices of the Micro, Small, and Medium Enterprises (MSMEs) community. Knowledge Gap: While prior research exists, the dynamics of information sharing in such informal settings have not been thoroughly examined. Aims: The research aimed to analyze communication dynamics within an MSME community and identify factors affecting interaction. Results: Findings indicate that informal interactions strengthen relationships and enhance partnership potential, yet information sharing remains limited, with only a few members actively disseminating business-related news. Novelty: This study emphasizes the significance of informal communication in building relationships while highlighting the need for improved information dissemination. Implications: Recommendations include fostering a more flexible communication environment to enhance collaboration and information exchange within MSME communities.

Highlights :

 

  • Informal Interactions: Foster strong relationships among community members.
  • Limited Information Sharing: Only a few members actively disseminate relevant business news.
  • Need for Flexibility: A more inclusive communication environment is essential for collaboration.

Keywords: communication, MSMEs, information sharing, community dynamics, partnerships

 

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