Indonesian Journal of Cultural and Community Development
Vol 14 No 1 (2023): March
Communication Development Articles

The Candidate as a “Political Goods” and the Electorate as a “Potential Client”: The Role of Public Relation on Political Campaign
Kandidat sebagai “Political Goods” dan Pemilih sebagai “Potential Client”: Peran Humas dalam Kampanye Politik


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  • Magda Kotrikazdze*
Magda Kotrikazdze
Cyprus International University, Cyprus *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i1.869
Published November 21, 2022
Keywords
  • political PR,
  • election processes,
  • candidate,political,
  • election,
  • commodity,
  • electorate,
  • potential client
    • ...More
    Less
How to Cite
Kotrikazdze, M. (2022). The Candidate as a “Political Goods” and the Electorate as a “Potential Client”: The Role of Public Relation on Political Campaign. Indonesian Journal of Cultural and Community Development, 14(1), 10.21070/ijccd2023869. https://doi.org/10.21070/ijccd.v14i1.869

Copyright (c) 2022 Magda Kotrikazdze

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The article is being concentrated on the essence of political PR and its components. Distinction within the directions of political PR will be made between PR of the public branches and electoral campaign PR. We will discuss the role and important of PR tools, also inform you about PR as a discipline and its background and its importance as in domestic as well in foreign political developments. We will focus on a PR as a mediator between media, politics and public, the PR professional as a practical implementer of PR, also PR profession in itself, fundamental principles of ethics, ethical PR, as its major driving vector. Media, as marketing instument, also marketing as one of the most powerful tool for managing political campaigns and, of course, their interconnection and collaboration with the issues of political PR and security.

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References

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