Indonesian Journal of Cultural and Community Development
Vol 15 No 1 (2024): March
Community Development Report

Analysis of Netizen Responses to News Violations Of Religious Norms on Oklin Fia Ice Cream Lick Content
Analisis Respon Netizen Terhadap Berita Pelanggaran Norma Agama Pada Konten Jilat Es krim


  • Lintang Ainur Reza*,
  • Nur Maghfirah Aesthetika
Lintang Ainur Reza
Universitas Muhammadiyah Sidoarjo, Indonesia *
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i1.1189
Published March 5, 2024
Keywords
  • Instagram,
  • Netizen Responses,
  • S-O-R Theory,
  • Cognitive,
  • Affective
How to Cite
Reza, L. A., & Aesthetika , N. M. (2024). Analysis of Netizen Responses to News Violations Of Religious Norms on Oklin Fia Ice Cream Lick Content. Indonesian Journal of Cultural and Community Development, 15(1). https://doi.org/10.21070/ijccd.v15i1.1189

Copyright (c) 2024 Lintang Ainur Reza, Nur Maghfirah Aesthetika

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

General Background: Instagram has emerged as a significant platform for communication, enabling the dissemination of programs and policies while provoking a range of opinions, discussions, and perceptions among users. Specific Background: This study examines the responses generated by netizens to news content shared on the Instagram account @liputan6, focusing on the nature of their comments in relation to the conveyed messages. Knowledge Gap: While existing literature has explored social media interactions, there is limited research specifically addressing the types of responses elicited by news content on Instagram and how these responses align with established communication theories. Aims: The study aims to analyze netizen responses using the Stimulus-Organism-Response (S-O-R) theory to categorize comments into cognitive, affective, and conative responses. Results: Findings reveal that netizen responses predominantly manifest as cognitive and affective reactions, with a minimal presence of conative responses. The results indicate that inconsistencies between the news content and netizens' pre-existing knowledge and feelings lead to a higher incidence of cognitive and affective comments. Novelty: This research contributes to the understanding of user engagement on social media by elucidating the types of responses elicited by news content.

Highlights: 
  • Diverse Responses: Netizen comments primarily exhibit cognitive and affective responses rather than conative reactions.
  • Knowledge Inconsistency: Inconsistencies between news content and netizens' pre-existing knowledge contribute to the prevalence of cognitive and affective reactions.
  • Engagement Strategies: Understanding response types can enhance strategies for effective engagement and content delivery on social media platforms.
Keywords: Instagram, Netizen Responses, S-O-R Theory, Cognitive, Affective

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