Indonesian Journal of Cultural and Community Development

Vol. 15 No. 3 (2024): September
Arts and Heritage Development Articles

Mascot Design as Brand Identity Communication Science Study Program UMSIDA: Desain Maskot Sebagai Identitas Brand Program Studi Ilmu Komunikasi UMSIDA

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  • Kevin Wahyu Febrillian,
  • Nur Maghfirah Aesthetika
Kevin Wahyu Febrillian
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
Nur Maghfirah Aesthetika
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
DOI: https://doi.org/10.21070/ijccd.v15i3.1087

Published 2024-10-02

Keywords

  • Mascot,
  • Visual Identity,
  • Branding,
  • Academic Promotion

How to Cite

Febrillian, K. W. ., & Aesthetika, N. M. (2024). Mascot Design as Brand Identity Communication Science Study Program UMSIDA: Desain Maskot Sebagai Identitas Brand Program Studi Ilmu Komunikasi UMSIDA. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1087. https://doi.org/10.21070/ijccd.v15i3.1087

Abstract

General background: Mascots serve as effective visual identity elements for various organizations to convey character uniquely. Specific background: The Communication Science Study Program at Universitas Muhammadiyah Sidoarjo (UMSIDA) uses "Si Kombi," a character blending human and butterfly features, in colors representing the program's identity. Knowledge gap: Limited research exists on mascots' role in academic branding and public engagement. Aims: This study evaluates "Si Kombi" as a visual tool for building the program's brand and attracting interest. Results: The mascot’s design features two-dimensional elements with dominant colors, enhancing recognition and appeal among potential students. Novelty: Integrating a mascot into academic branding offers a fresh approach to promoting study programs. Implications: This study highlights how mascots can strengthen academic brands, enhance promotion, and foster emotional connections with audiences.

Highlights:

  • Brand Representation: "Si Kombi" serves as a unique visual identity for UMSIDA's Communication Science Study Program.
  • Effective Engagement: The mascot enhances public attention, making the program more recognizable to prospective students.
  • Innovative Strategy: Using mascots in academic branding adds a fresh approach to promotional efforts in educational institutions.

Keywords: Mascot, Visual Identity, Branding, Academic Promotion

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