Vol 15 No 3 (2024): September
Arts and Heritage Development Articles

Mascot Design as Brand Identity Communication Science Study Program UMSIDA
Desain Maskot Sebagai Identitas Brand Program Studi Ilmu Komunikasi UMSIDA


Kevin Wahyu Febrillian
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia
Nur Maghfirah Aesthetika
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published October 2, 2024
Keywords
  • Mascot,
  • Visual Identity,
  • Branding,
  • Academic Promotion
How to Cite
Febrillian, K. W., & Aesthetika, N. M. (2024). Mascot Design as Brand Identity Communication Science Study Program UMSIDA. Indonesian Journal of Cultural and Community Development, 15(3), 10.21070/ijccd.v15i3.1087. https://doi.org/10.21070/ijccd.v15i3.1087

Abstract

General background: Mascots serve as effective visual identity elements for various organizations to convey character uniquely. Specific background: The Communication Science Study Program at Universitas Muhammadiyah Sidoarjo (UMSIDA) uses "Si Kombi," a character blending human and butterfly features, in colors representing the program's identity. Knowledge gap: Limited research exists on mascots' role in academic branding and public engagement. Aims: This study evaluates "Si Kombi" as a visual tool for building the program's brand and attracting interest. Results: The mascot’s design features two-dimensional elements with dominant colors, enhancing recognition and appeal among potential students. Novelty: Integrating a mascot into academic branding offers a fresh approach to promoting study programs. Implications: This study highlights how mascots can strengthen academic brands, enhance promotion, and foster emotional connections with audiences.

Highlights:

  • Brand Representation: "Si Kombi" serves as a unique visual identity for UMSIDA's Communication Science Study Program.
  • Effective Engagement: The mascot enhances public attention, making the program more recognizable to prospective students.
  • Innovative Strategy: Using mascots in academic branding adds a fresh approach to promotional efforts in educational institutions.

Keywords: Mascot, Visual Identity, Branding, Academic Promotion

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