Indonesian Journal of Cultural and Community Development
Vol 13 (2022): September
Communication Development Articles

The Communication Network Pattern of the Tourism Merchant Association in Disseminating New Normal Information
Pola Jaringan Komunikasi Paguyuban Pedagang Wisata dalam Penyebaran Informasi New Normal


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  • Wahyu Illahirobbi,
  • Ainur Rochmaniah*
Wahyu Illahirobbi
Universitas Muhammadiyah Sidoarjo, Indonesia
Ainur Rochmaniah
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v13i0.844
Published September 30, 2022
Keywords
  • Communication Network,
  • New Normal,
  • Opinion Leader
How to Cite
Illahirobbi, W., & Rochmaniah, A. (2022). The Communication Network Pattern of the Tourism Merchant Association in Disseminating New Normal Information. Indonesian Journal of Cultural and Community Development, 13, 10.21070/ijccd2022844. https://doi.org/10.21070/ijccd.v13i0.844

Copyright (c) 2022 Wahyu Illahirobbi, Ainur Rochmaniah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The new normal is a new policy implemented by the government in collaboration with the Pecalukan Tourism Trade Association to reduce the number of soaring COVID-19 cases. This ongoing transition towards a new normal is an implication of various policies and regulations during the COVID-19 emergency response period. The purpose of this study was to determine the pattern of communication networks formed in the association in disseminating information. This study uses descriptive quantitative research methods with communication network analysis techniques, while the sampling technique is the snowball sampling technique. Data collection techniques using questionnaires through interviews. The research is the first pattern of communication network structure that is formed by communication networks of all channels. The two roles of the communication structure are as follows: Click, Gate Keeper, Bridge, and Opinion Leader. The three communication networks were found by 4 clicks. There are 7 opinion leaders in the communication network who have an important role in influencing and increasing the participation of community members.

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