Indonesian Journal of Cultural and Community Development
Vol 14 No 2 (2023): June
Innovative Technologies and Digital Solutions for Community Development

Empowering Digitalization: Nurturing Content Creators for Enhanced Soft Skills
Memberdayakan Digitalisasi: Membina Pembuat Konten untuk Meningkatkan Keterampilan Lunak


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  • Suhendro Busno*,
  • Moch Alfan Rosyid,
  • Ade Eviyanti
Suhendro Busno
Universitas Muhammadiyah Sidoarjo, Indonesia *
Moch Alfan Rosyid
Universitas Muhammadiyah Sidoarjo, Indonesia
Ade Eviyanti
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i2.970
Published August 19, 2023
Keywords
  • Digitalization,
  • Content Creators,
  • Soft Skill Training,
  • Internet Accessibility,
  • Technological Infrastructure
How to Cite
Busno, S., Rosyid, M. A., & Eviyanti, A. (2023). Empowering Digitalization: Nurturing Content Creators for Enhanced Soft Skills. Indonesian Journal of Cultural and Community Development, 14(2). https://doi.org/10.21070/ijccd.v14i2.970

Copyright (c) 2023 Suhendro Busno, Moch Alfan Rosyid, Ade Eviyanti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The burgeoning wave of digitalization has pervaded diverse sectors, catalyzing transformative impacts on economics, society, and education. This study investigates the pivotal role of content creators in propelling digital marketing endeavors, fueled by the amplification of internet accessibility and technological infrastructure. Leveraging the potential of this trend, a community service initiative was undertaken to impart soft skill training to students at SMK Muhammadiyah 1 Taman Sidoarjo. Employing a methodological approach encompassing content creator awareness, module development, laboratory training, and post-training assessment, this research seeks to equip students with essential competencies. Results showcase the potency of content creators as linchpins in the digital landscape, elucidating their significance in disseminating educational and engaging content. The implications of this endeavor reverberate globally, underscoring the critical synergy between digitalization and content creation for sustainable advancements across sectors.

Highlight:

  • Multisectoral Impact: Digitalization's pervasive influence across economics, society, and education drives transformative change.
  • Content Creator Significance: Investigates content creators' pivotal role in fueling digital marketing via amplified internet access and tech infrastructure.
  • Soft Skill Empowerment: Community initiative imparts crucial competencies to students, employing a structured methodology for effective learning.

Keyword: Digitalization, Content Creators, Soft Skill Training, Internet Accessibility, Technological Infrastructure

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