Indonesian Journal of Cultural and Community Development
Vol 14 No 2 (2023): June
Cultural and Creative Industries

Enhancing Traditional Market Viability: A Case Study of Revitalizing Sleko Market
Meningkatkan Kelangsungan Hidup Pasar Tradisional: Studi Kasus Revitalisasi Pasar Sleko


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  • Gregorius Adiwidharta,
  • Theresia Liris Windyaningrum,
  • Chatarina Dian Indrawati *
Gregorius Adiwidharta
Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun, Indonesia
Theresia Liris Windyaningrum
Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun, Indonesia
Chatarina Dian Indrawati
Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i2.969
Published August 18, 2023
Keywords
  • Traditional MarketsTraditional Markets,
  • Consumer Demands,
  • Revitalization Strategy,
  • Urban Regulations,
  • Market Design
How to Cite
Adiwidharta, G., Windyaningrum, T. L., & Indrawati , C. D. (2023). Enhancing Traditional Market Viability: A Case Study of Revitalizing Sleko Market. Indonesian Journal of Cultural and Community Development, 14(2). https://doi.org/10.21070/ijccd.v14i2.969

Copyright (c) 2023 Gregorius Adiwidharta, Theresia Liris Windyaningrum, Chatarina Dian Indrawati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study addresses the imperative of adapting traditional markets to evolving consumer demands for sustained economic development. Focusing on Sleko Market in Madiun City, we propose a revitalization strategy guided by pertinent regulations and standards. Through questionnaire surveys and the Preference Selection Index (PSI) method, three pivotal indicators—multiuse space availability, streamlined loading/unloading zones, and effective advertising infrastructure—were identified. Our findings underscore the need for improved market design aligned with urban regulations and health guidelines, contributing to the quality enhancement of traditional markets.

Highlight:

  • Adapting to Consumer Demands: This study emphasizes the necessity of aligning traditional markets with evolving consumer preferences to ensure sustainable economic growth.
  • Revitalizing Sleko Market: Focusing on Sleko Market in Madiun City, the research proposes a strategy for revitalization, guided by relevant regulations and standards.
  • Enhancing Market Quality: Through surveys and the PSI method, crucial indicators like multiuse space, loading/unloading zones, and advertising infrastructure are identified, underscoring the significance of improved market design in compliance with urban regulations and health guidelines.

Keyword: Traditional Markets, Consumer Demands, Revitalization Strategy, Urban Regulations, Market Design

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