Indonesian Journal of Cultural and Community Development
Vol 14 No 2 (2023): June
Innovative Technologies and Digital Solutions for Community Development

Canva Model Marketing Design Service with Muhammadiyah Young Farmers
Pengabdian Design Pemasaran Model Canva Dengan Petani Muda Muhammadiyah


Article View
  • Ade Eviyanti*,
  • M. Abror,
  • Saiful Arifin
Ade Eviyanti
Universitas Muhammadiyah Sidoarjo, Indonesia *
M. Abror
Universitas Muhammadiyah Sidoarjo, Indonesia
Saiful Arifin
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i2.953
Published August 7, 2023
Keywords
  • canva,
  • marketing,
  • muhammadiyah,
  • young farmers,
  • agricultural products
How to Cite
Eviyanti, A., Abror, M., & Arifin, S. (2023). Canva Model Marketing Design Service with Muhammadiyah Young Farmers. Indonesian Journal of Cultural and Community Development, 14(2). https://doi.org/10.21070/ijccd.v14i2.953

Copyright (c) 2023 Ade Eviyanti, M. Abror, Saiful Arifin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This scientific article presents a community engagement initiative aimed at providing training and guidance to 20 young Muhammadiyah farmers on developing graphic design skills for agricultural marketing using the Canva application. The method employed involved Canva training, marketing material creation, result evaluation, and dissemination. Participants enthusiastically created diverse marketing graphics, including brochures, banners, posters, and product packaging. Evaluations and constructive feedback were provided to improve their work. The results of this initiative were disseminated through social media articles and scientific journals, alongside a small seminar to announce the outcomes. The Canva marketing model implementation empowered the young farmers, enabling them to effectively promote their agricultural products, boost sales, and enhance their overall livelihoods.

Highlights:

  • Training in Canva application: Equipping young Muhammadiyah farmers with graphic design skills to enhance marketing efforts for their agricultural products.

  • Dissemination through multiple channels: Utilizing social media, scientific journals, and seminars to share the results of the Canva marketing model and its impact on young farmers.

  • Empowering agricultural livelihoods: The initiative's focus on improving product promotion and sales contributes to the socio-economic well-being of young Muhammadiyah farmers.

Keywords: Canva, marketing, Muhammadiyah, young farmers, agricultural products

Article View

References

  1. A. Arniati, M. Arsal, W. Warda, A. Asdar, N. Nasrullah, dan M. Masrullah, "Pelatihan Hidroponik dalam Meningkatkan Produksi pada Pemuda Muhammadiyah Kelurahan Kassi-Kassi Kecamatan Rappocini Kota Makassar," Dharmakarya: Jurnal Aplikasi Ipteks Untuk Masyarakat, vol. 11, no. 1, pp. 5-9, 2022.
  2. F. W. Mamonto, W. J. Tumbuan, dan M. H. Rogi, "Analisis Faktor-Faktor Bauran Pemasaran (4P) Terhadap Keputusan Pembelian pada Rumah Makan Podomoro Poigar di Era Normal Baru," Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis, dan Akuntansi, vol. 9, no. 2, 2021.
  3. S. Purba, "Masalah Pemasaran Kopi di Kecamatan Sipahutar Kabupaten Tapanuli Utara," Sultanist: Jurnal Manajemen dan Keuangan, vol. 1, no. 1, pp. 1-8, 2013.
  4. J. Setiawan, "Pengenalan Digital Marketing untuk Petani Milenial dalam Memasarkan Produk Hasil Pertanian di Desa Patok Kalianda," Proceedings Series on Physical & Formal Sciences, vol. 4, pp. 62-67, 2022.
  5. S. Supradaka, "Pemanfaatan Canva sebagai Media Perancangan Grafis," IKRA-ITH Teknologi Jurnal Sains dan Teknologi, vol. 6, no. 1, pp. 62-68, 2022.
  6. S. H. Susilowati, "Kebijakan Insentif untuk Petani Muda: Pembelajaran dari Berbagai Negara dan Implikasinya bagi Kebijakan di Indonesia," Forum Penelitian Agro Ekonomi, vol. 34, no. 2, pp. 103-123, Nov. 2016.