Indonesian Journal of Cultural and Community Development
Vol 14 No 2 (2023): June
Cultural and Creative Industries

Enhancing Trust and Market Presence of Butterfly Pea Flower Products through Halal and BPOM Certification: A Case Study of ASMAN TEMAN SETIA, Indonesia
Meningkatkan Kepercayaan dan Eksistensi Pasar Produk Bunga Kupu-Kupu melalui Sertifikasi Halal dan BPOM: Studi Kasus ASMAN TEMAN SETIA, Indonesia


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  • Cindy Taurusta*,
  • Novia Ariyanti,
  • Ferry Adhi Dharma,
  • Puspitasari Putri Pambayun,
  • Moch Ifan Fadilah Fadilah,
  • Priyo Wahyu Setiyo Aji
Cindy Taurusta
Universitas Muhammadiyah Sidoarjo, Indonesia *
Novia Ariyanti
Universitas Muhammadiyah Sidoarjo, Indonesia
Ferry Adhi Dharma
Universitas Muhammadiyah Sidoarjo, Indonesia
Puspitasari Putri Pambayun
Universitas Muhammadiyah Sidoarjo, Indonesia
Moch Ifan Fadilah Fadilah
Universitas Muhammadiyah Sidoarjo, Indonesia
Priyo Wahyu Setiyo Aji
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v14i2.943
Published August 3, 2023
Keywords
  • Butterfly Pea Flower,
  • Halal Certification,
  • BPOM Certification,
  • Online Marketplaces,
  • Branding
How to Cite
Taurusta, C., Ariyanti, N., Dharma, F. A., Pambayun, P. P., Fadilah, M. I. F., & Setiyo Aji, P. W. (2023). Enhancing Trust and Market Presence of Butterfly Pea Flower Products through Halal and BPOM Certification: A Case Study of ASMAN TEMAN SETIA, Indonesia. Indonesian Journal of Cultural and Community Development, 14(2). https://doi.org/10.21070/ijccd.v14i2.943

Copyright (c) 2023 Cindy Taurusta, Novia Ariyanti, Ferry Adhi Dharma, Puspitasari Putri Pambayun, Moch Ifan Fadilah Fadilah, Priyo Wahyu Setiyo Aji

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This scientific article presents a case study of ASMAN TEMAN SETIA, a local business group in Sawocangkring Village, Indonesia, specializing in producing various processed products from butterfly pea flowers. The study aims to improve public trust and market presence by obtaining Halal and BPOM certifications for their products. The research methodology involves collecting all necessary requirements for the certifications and registering them with the authorized authorities. The certified numbers are integrated into the product packaging for distribution through popular online marketplaces like Shopee and Tokopedia. The results reveal a significant increase in public trust, with the certified products garnering higher consumer confidence. The study also explores the potential of partnership and branding strategies, including registration on Google Business and Google Maps, to boost ASMAN TEMAN SETIA's popularity and facilitate accessibility for interested consumers. The implications of this research highlight the importance of certification in enhancing consumer confidence and expanding the market reach of local businesses, providing valuable insights for related professionals and stakeholders in the field of food product certification and marketing.

Highlight:

  • The study aims to compare wet cakes made from processed butterfly pea flower, ASMAN TEMAN SETIA, in Sawocangkring Village, Indonesia, after obtaining Halal and BPOM certifications.
  • The implementation method involves collecting and fulfilling all requirements for Halal and BPOM permits and integrating the issued certificate numbers into the packaging design for distribution through online marketplaces like Shopee and Tokopedia, thereby increasing public trust.
  • ASMAN TEMAN SETIA's registration on Google Business and Google Maps, along with strategic branding initiatives, leads to enhanced popularity not only for the business group but also for Desa Sawocangkring, benefiting the community's access to butterfly pea flower products.

Keyword: Butterfly Pea Flower, Halal Certification, BPOM Certification, Online Marketplaces, Branding

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