Indonesian Journal of Cultural and Community Development

Vol. 17 No. 2 (2026): June
Arts and Heritage Development Articles

Information Technology and Its Role in Revitalizing the Tourism Sector in Iraq

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  • Rasool Salim Maseer
Rasool Salim Maseer
House of Wisdom, Baghdad

Published 2026-04-30

Keywords

  • Information Technology,
  • Tourism Sector Revitalization,
  • Smart Technologies,
  • Tourist Experience,
  • E-Tourism

Copyright (c) 2026 Rasool Salim Maseer

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Information Technology and Its Role in Revitalizing the Tourism Sector in Iraq. (2026). Indonesian Journal of Cultural and Community Development, 17(2), 10.21070/ijccd.v17i2.1295. https://doi.org/10.21070/ijccd.v17i2.1295

Abstract

General Background: Tourism is a strategic driver of sustainable development, yet the Iraqi tourism sector faces structural challenges in adapting to digital transformation. Specific Background: This study examines information technology through smart technologies, tourist impression, and tourist experience as determinants of tourism sector revitalization, including serious learning, socialization, stress reduction, and self-development. Knowledge Gap: Limited integration of digital tools in local tourism institutions and insufficient empirical models linking technological dimensions with psychological and social tourism outcomes remain unresolved. Aims: The research aims to analyze the role of information technology in revitalizing the tourism sector in Iraq based on employee perspectives in tourism and travel companies in Baghdad. Results: Using data from 117 valid responses analyzed via SPSS and SmartPLS, findings reveal a strong positive and statistically significant relationship, with information technology explaining 53% of tourism sector revitalization, while smart technologies, tourist impression, and tourist experience all show significant contributions. Novelty: The study presents an integrated applied model connecting technological dimensions with cognitive and social tourism outcomes within a local Iraqi context. Implications: The results highlight the necessity of strengthening digital infrastructure, supporting technology-based tourism services, and adopting e-tourism strategies to improve service quality, tourist satisfaction, and sectoral growth.

Highlights:

• Strong statistical relationship confirms digital systems as a key driver of tourism recovery
• Technological dimensions jointly explain more than half of sector development factors
• Employee perceptions indicate high readiness for adopting modern digital practices

Keywords: Information Technology, Tourism Sector Revitalization, Smart Technologies, Tourist Experience, E-Tourism

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