Indonesian Journal of Cultural and Community Development
Vol 16 No 1 (2025): March
Cultural Studies and Community Development

Increasing Sales for Kalitengah Village SMEs Through Effective Digital Marketing Seminars
Meningkatkan Penjualan UMKM Desa Kalitengah Melalui Seminar Digital Marketing yang Efektif


Article View
  • Anis Khoirin Hayati *,
  • Ita Tafiur Rosyidah ,
  • Eva Dwi Maulidiya ,
  • Rio Chandra ,
  • Yuswono Hariswanda
Anis Khoirin Hayati
Universitas Muhammadiyah Sidoarjo, Indonesia *
Ita Tafiur Rosyidah
Universitas Muhammadiyah Sidoarjo, Indonesia
Eva Dwi Maulidiya
Universitas Muhammadiyah Sidoarjo, Indonesia
Rio Chandra
Universitas Muhammadiyah Sidoarjo, Indonesia
Yuswono Hariswanda
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v16i1.1160
Published October 11, 2024
Keywords
  • Kuliah Kerja Nyata,
  • Digital Marketing,
  • SMEs,
  • Community Development,
  • Muhammadiyah
How to Cite
Hayati , A. K., Rosyidah , I. T., Maulidiya , E. D., Chandra , R., & Hariswanda, Y. (2024). Increasing Sales for Kalitengah Village SMEs Through Effective Digital Marketing Seminars. Indonesian Journal of Cultural and Community Development, 16(1). https://doi.org/10.21070/ijccd.v16i1.1160

Copyright (c) 2024 Yuswono Hariswanda, Ita Tafiur Rosyidah , Eva Dwi Maulidiya , Rio Chandra , Anis Khoirin Hayati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Kuliah Kerja Nyata (KKN) is a pivotal intramural activity that integrates education with community service, aimed at fostering the Three Higher Dharma. General Background: In the context of Indonesia's economic landscape, Micro, Small, and Medium Enterprises (SMEs) are vital for local economic development but often lack effective marketing strategies. Specific Background: This study addresses the gap in digital marketing knowledge among SMEs in Kalitengah, Tanggulangin, particularly within the Muhammadiyah Branch community. Knowledge Gap: Despite the potential benefits of digital marketing, many SMEs remain unaware of its effective implementation, leading to limited economic growth. Aims: This research aims to evaluate the impact of digital marketing seminars on the growth and sustainability of local SMEs. Results: A survey of 30 SMEs participating in a seminar revealed a 90% participation rate, demonstrating high engagement. Post-seminar analysis indicated significant improvements in marketing strategies and business performance. Novelty: This study contributes new insights into the relationship between digital marketing education and SME development in rural Indonesia. Implications: The findings underscore the necessity of ongoing digital training for SMEs, suggesting that enhanced marketing capabilities can significantly improve the economic resilience of local communities, thereby supporting broader economic development objectives.

Highlights: 

  1. Impact of Digital Marketing: The seminar significantly improved marketing strategies and business performance for local SMEs in Kalitengah.

  2. High Engagement: A 90% participation rate indicates strong interest and commitment from the community towards enhancing their business skills.

  3. Ongoing Education: The study emphasizes the necessity for continuous digital marketing training to foster economic resilience in rural areas.

Keywords: Kuliah Kerja Nyata, Digital Marketing, SMEs, Community Development, Muhammadiyah.

Article View

References

  1. F. A. Yusuf, L. E. Widi Fajari, J. W. Kusuma, H. Kurniawanto, and S. Hidayat, “Pemanfaatan Digital Marketing Melalui Seminar Strategi Sukses UMKM untuk Meningkatkan Ekonomi Keluarga bagi Masyarakat Pesisir Pulo Panjang Banten,” Jurnal Abdimas Bina Bangsa, vol. 5, no. 1, 2024. doi: 10.46306/jabb.v5i1.
  2. J. Hutagalung, H. Winata, H. Jaya, and O. Fathinia Sabila, “Pelatihan Digital Marketing Sebagai Strategi Pengembangan Marketing dan Branding Produk pada UMKM,” Jurnal Abdimas Bina Bangsa, vol. 3, no. 2, pp. 137–144, 2023.
  3. F. Panca Juniawan, M. Suci Mayasari, H. Arie Pradana, L. Tommy, and D. Yuny Sylfania, “Pelatihan Digital Marketing Guna Meningkatkan Kompetensi Masyarakat Desa Kace Timur, Bangka,” Jurnal PKM: Pengabdian Kepada Masyarakat, vol. 6, no. 1, 2023.
  4. M. G. Pangestu, Y. Yossinomita, M. G. Pangestu, and D. Angraini, “Pelatihan Digitalisasi Marketing dalam Upaya Peningkatan Produksi dan Pemasaran pada Bisnis Online UMKM Kerupuk Ikan Kelurahan Pasir Panjang,” Jurnal Pengabdian Masyarakat UNAMA, vol. 2, no. 2, 2023. doi: 10.33998/jpmu.2023.2.2.877.
  5. K. Pencerahan Kelompok, B. Faisal Faris, Z. Maziya, M. Daniel Nur Diansyah, D. Machrus Aly, and A. Wahyuni, “Strategi Peningkatan Mutu Pendidikan Sekolah Dasar dan UMKM Desa Banjarkejen,” Jurnal Abdimas Bina Bangsa.
  6. S. Riyanto, M. Nur, L. Azis, and A. R. Putera, “Pendampingan UMKM dalam Penggunaan Digital Marketing pada Komunitas UMKM di Kabupaten Madiun,” Jurnal Pengabdian Kepada Masyarakat, vol. 5, no. 1, 2022. [Online]. Available: http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas.
  7. F. A. Yusuf, L. E. Widi Fajari, J. W. Kusuma, H. Kurniawanto, and S. Hidayat, “Pemanfaatan Digital Marketing Melalui Seminar Strategi Sukses UMKM untuk Meningkatkan Ekonomi Keluarga bagi Masyarakat Pesisir Pulo Panjang Banten,” Jurnal Abdimas Bina Bangsa, 2024.
  8. F. A. Yusuf, L. E. Widi Fajari, J. W. Kusuma, H. Kurniawanto, and S. Hidayat, “Pemanfaatan Digital Marketing Melalui Seminar Strategi Sukses UMKM untuk Meningkatkan Ekonomi Keluarga bagi Masyarakat Pesisir Pulo Panjang Banten,” Jurnal Abdimas Bina Bangsa, 2024.
  9. H. Kurniawanto, H. Hanafiah, and A. Hidayat, “Pengembangan UMKM Bontot Salminah Sebagai Kuliner Khas Kota Serang Menuju Era Industri 5.0,” Jurnal Abdimas Bina Bangsa, 2020.
  10. N. Sari, E. Kurniati, and L. E. Widi Fajari, “The Presence of a Play Space for Post Disaster Recovery,” Acta Pedagogia Asiana, 2023.
  11. T. S. Ramadhan, N. Wahyuningtiyas, and M. T. Arsyianto, “Mengangkat Potensi UMKM: Strategi Digital Marketing untuk Sukses Pemasaran,” Jurnal Abdi Insani, 2024.
  12. A. Budiantini, A. Sutihat, and A. Risthi, “Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Produk untuk Meningkatkan Profit UMKM,” Jurnal Pengabdian kepada Masyarakat: Kreasi Mahasiswa Manajemen, 2023.
  13. J. Hutagalung, H. Winata, S. Sobirin, H. Jaya, and O. F. Sabila, “Pelatihan Digital Marketing Sebagai Strategi Pengembangan Marketing dan Branding Produk pada UMKM,” ABDIMAS IPTEK, 2023.
  14. S. Sulistyorini, A. Setyarini, and S. Dwiantari, “Pelatihan Digital Marketing Pada Marketplace Sebagai Strategi Pemasaran Produk UMKM Kelurahan Mlatibaru Semarang,” TEMATIK, 2023.
  15. F. Tirtoni and D. Susanto, “Pemberdayaan Masyarakat UMKM Desa Katerungan Melalui Workshop Pelatihan Branding Produk dan Digital Marketing,” Jurnal Abadimas Adi Buana, 2024.