Indonesian Journal of Cultural and Community Development
Vol 16 No 1 (2025): March
Community Education Development Articles

MSME Assistance Through Business Legality and Branding to Strengthen Penatarsewu Village's Local Economy
Pendampingan UMKM Melalui Legalitas dan Branding Usaha untuk Memperkuat Perekonomian Lokal Desa Penatarsewu


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  • Anis Khoirin Hayati*,
  • Sofi Intan Febrianti ,
  • Dewi Nurus Silmi
Anis Khoirin Hayati
Universitas Muhammadiyah Sidoarjo, Indonesia *
Sofi Intan Febrianti
Universitas Muhammadiyah Sidoarjo, Indonesia
Dewi Nurus Silmi
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v16i1.1132
Published October 4, 2024
Keywords
  • Msmes,
  • Business Legality,
  • Digital Branding,
  • Local Economy,
  • Mentoring Socialization
How to Cite
Hayati, A. K., Febrianti , S. I., & Silmi , D. N. (2024). MSME Assistance Through Business Legality and Branding to Strengthen Penatarsewu Village’s Local Economy. Indonesian Journal of Cultural and Community Development, 16(1). https://doi.org/10.21070/ijccd.v16i1.1132

Copyright (c) 2024 Anis Khoirin Hayati, Sofi Intan Febrianti , Dewi Nurus Silmi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

MSMEs are an important part of the Indonesian economy. In Penatarsewu Village, MSMEs excel with products such as smoked fish and herbal medicine. However, many MSMEs do not yet understand the importance of business legality, such as NIB and Halal Certificates, so that their access to a wider market is hampered. In response to this, the KKN-T Team 24 of the Muhammadiyah University of Sidoarjo provided assistance to MSMEs. They helped business actors understand the importance of legality, branding, and provided socialization. As a result, several MSMEs succeeded in obtaining NIB, assisting in registering Halal Certificates, and updating branding such as logos and packaging. In addition, they also created social media accounts and websites as a means of promotion. With this support, MSMEs are expected to grow more rapidly and support the village economy.

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