Indonesian Journal of Cultural and Community Development
Vol 15 No 1 (2024): March
Innovative Technologies and Digital Solutions for Community Development

Global SWOT Strategies Revolutionize Sandal Craftsmen Revenue
Strategi SWOT Global Merevolusi Pendapatan Pengrajin Sandal


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  • Rizka Dwi Maulidina,
  • Hadiah Fitriyah*
Hadiah Fitriyah
Universitas Muhammadiyah Sidoarjo,Universitas Muhammadiyah Sidoarjo [https://ror.org/017hvgd88], Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijccd.v15i1.1037
Published March 28, 2024
Keywords
  • Home industry,
  • Sandal craftsmanship,
  • Revenue enhancement,
  • Qualitative methods,
  • SWOT analysis
How to Cite
Maulidina, R. D., & Fitriyah, H. (2024). Global SWOT Strategies Revolutionize Sandal Craftsmen Revenue. Indonesian Journal of Cultural and Community Development, 15(1), DOI 10.21070/ijccd.v15i1.1037. https://doi.org/10.21070/ijccd.v15i1.1037

Copyright (c) 2024 Rizka Dwi Maulidina, Hadiah Fitriyah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study explores strategies to increase income in the Creative Jaya sandal home industry in Gresikan Village, Krian District, facing challenges such as limited market information and ineffective product promotion. Utilizing qualitative methods and SWOT analysis, the research identifies the SO (Strengths and Opportunities) strategy as most promising for revenue enhancement. Findings suggest prioritizing product quality, fostering customer relationships, improving human resource capabilities, innovating products, and securing reliable suppliers. The study highlights the significance of government support and provides actionable insights for small-scale home industries, particularly in sandal craftsmanship, to achieve sustainable growth and competitiveness.

Highlight:

  1. Challenges in Marketing: Limited information and strategic promotion affect revenue.
  2. SWOT Strategy: Strengths and opportunities enhance revenue in home industries.
  3. Key Actions: Prioritize quality, build customer relations, secure reliable suppliers.

Keywoard: Home industry, Sandal craftsmanship, Revenue enhancement, Qualitative methods, SWOT analysis

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