https://ijccd.umsida.ac.id/index.php/ijccd <p><strong>Indonesian Journal of Cultural and Community Development (IJCCD)</strong> is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo three times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. The scope of this journal is appropriate subjects including, but not limited to, the knowledge of the rural, urban, culture, heritage, and community development.</p> en-US rohman.dijaya@umsida.ac.id (Rohman Dijaya) editor@umsida.ac.id (Bidang Pengembangan Publikasi Ilmiah UMSIDA) Mon, 14 Jul 2025 03:58:56 +0000 OJS 3.1.2.0 http://blogs.law.harvard.edu/tech/rss 60 https://ijccd.umsida.ac.id/index.php/ijccd/article/view/1217 <p>This community service activity aimed to enhance the capacity of local human resources at UD Sekar Pratiwi, a home industry in Semanding Village, Tuban. The business employed eight local workers with limited educational backgrounds and no previous experience. Through training and mentoring, the program focused on financial literacy, simple bookkeeping using spreadsheets, digitizing product records, and promoting the use of social media (Instagram, TikTok, Facebook, and WhatsApp) for product marketing. As a result, participants showed improved skills in financial documentation and digital marketing, and the business began expanding its market reach online.</p> <p><strong>Highlights:&nbsp;</strong></p> <ul> <li data-start="132" data-end="225"> <p data-start="134" data-end="225"><strong data-start="134" data-end="156">Capacity Building:</strong> Training improved financial and marketing skills of local workers.</p> </li> <li data-start="226" data-end="311"> <p data-start="228" data-end="311"><strong data-start="228" data-end="249">Digital Adoption:</strong> Business began using social media for broader online reach.</p> </li> <li data-start="312" data-end="405" data-is-last-node=""> <p data-start="314" data-end="405" data-is-last-node=""><strong data-start="314" data-end="331">Skill Uplift:</strong> Participants gained practical knowledge despite limited formal education.</p> </li> </ul> <p><strong>Keywords: </strong>MSMEs, financial literacy, digital marketing, community empowerment, Semanding</p> <p>&nbsp;</p> Yuanis Yuanis, Sukistanto Sukistanto, Seputri Ndruru Copyright (c) 2025 Yuanis Yuanis https://creativecommons.org/licenses/by/4.0 https://ijccd.umsida.ac.id/index.php/ijccd/article/view/1217 Mon, 01 Sep 2025 00:00:00 +0000